7 Great Mike Jeffries Quotes

7 Great Mike Jeffries Quotes

by / Comments Off / 28 View / Jan 7, 2015

Mike Jeffries is a business man from Oklahoma. He is most known for being the CEO of the popular clothing brand Abercrombie & Fitch Co. He resigned from his position with the company on December 9, 2014 after he made controversial and offensive statements regarding the company’s target audiences.

“Abercrombie is only interested in people with washboard stomachs who look like they’re about to jump on a surfboard.”

“Dude, I’m not an old fart who wears his jeans up at his shoulders.”

“I don’t want our core customers to see people who aren’t as hot as them wearing our clothing.”

“I really don’t care what anyone other than our target customer thinks.”

“I think that what we represent sexually is healthy. It’s playful. It’s not dark. It’s not degrading! And it’s not gay, and it’s not straight, and it’s not black, and it’s not white. It’s
not about any labels. That would be cynical, and we’re not cynical! It’s all depicting this wonderful camaraderie, friendship, and playfulness that exist in this generation and, candidly,
does not “exist in the older generation.”

“That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people.”

“You don’t alienate anybody, but you don’t excite anybody, either.”