37 Great Ray Kroc Quotes

37 Great Ray Kroc Quotes

by / Comments Off / 6135 View / Nov 18, 2014

Raymond “Ray” Kroc, was a businessman that established the single most successful fast food chain in the world, McDonald’s. He started out as a traveling salesman selling milkshake machines when he came across the McDonald’s brothers and their small burger shop. He then opened the first McDonald’s in Des Plaines, Illinois. After that the restaurant boomed and is now the most popular franchise in the world. He died in 1984 from a heart attack.

“Adversity can strengthen you if you have the will to grind it out.”

“All money means to me is a pride in accomplishment.”

“Are you green and growing or ripe and rotting?”

“As long as you’re green, you’re growing. As soon as you’re ripe, you start to rot.”

“Creativity is a highfalutin word for the work I have to do between now and Tuesday.”

“Customers tend to avoid a restaurant that’s going aswamp in its own sludge.”

“Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.”

“I believe in God, family, and McDonald’s. And in the office, that order is reversed.”

“I didn’t invent the hamburger. I just took it more seriously than anyone else…We take the hamburger business more seriously than anyone else.”

“I don’t believe in saturation. We’re thinking and talking worldwide.”

“I felt like Samson with a fresh haircut. But that dream of what the company could be sustained me.”

“I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.”

“I recall that Harry made a trip to San Bernardino about the time we were really starting to roll, and Dick McDonald asked him what he thought the future of McDonald’s would be. Harry told him that one day this company would be bigger than F. W. Woolworth. Dick really did a double take at that. He told me later, ‘I thought you had a genuine nut on your hands, Ray.’ But Harry knew exactly where he wanted to go, and he knew how to get there.”

“I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.”

“I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.”

“If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.”

“If you’re not a risk taker, you should get the hell out of business.”

“If you’ve got time to lean, you’ve got time to clean.”

“It is no achievement to walk a tightrope laid flat on the floor.”

“It was not her sex appeal but the obvious relish with which she devoured the hamburger that made my pulse begin to hammer with excitement.”

“Its easy to have principles when you’re rich. The important thing is to have principles when you’re poor.”

“Look after the customers and the business will take care of itself.”

“Luck is a dividend of sweat. The more you sweat, the luckier you get.”

“McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.”

“None of Us is as Good as All of Us.”

“Take calculated risks. Act boldly and thoughtfully. Be an agile company.”

“The first dollar is the most you will get if you don’t love what you are doing.”

“The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald’s the biggest and the best. They were content with what they had; they didn’t want to be bothered with more risks and more demands.”

“The quality of a leader is reflected in the standards they set for themselves.”

“The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.”

“There are things money can’t buy and hard work can’t win. One of them is happiness.”

“We provide food that customers love, day after day after day. People just want more of it.”

“We take the hamburger business more seriously than anyone else.”

“We’re not in the hamburger business. We’re in show business.”

“When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?”

“When you’re green, your growing. When you’re ripe, you rot.”

“You’re only as good as the people you hire.”